Advertising Account Planning : New Strategies in the Digital Landscape
Language: English
Published by Bloomsbury Publishing Plc, 2025
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 40.41
Quantity: 1 available
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 69151482-6
- Title
- Advertising Account Planning : New Strategies in the Digital Landscape
- Author
- Broyles, Sheri J., Barnes, Beth E., Pardun, Carol J., Boling, Kelli S.
- Publisher
- Bloomsbury Publishing Plc
- Publication year
- 2025
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1538192861
- ISBN 13
- 9781538192863
- Edition
- 2nd Edition
- Item weight
- 1.369 pounds
- Dimensions
- N/A
The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.
"Synopsis" may belong to another edition of this title.
About the Author
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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