The Advertising Age Encyclopedia of Advertising (Three Volume Set)
Language: English
Published by Fitzroy Dearborn, 2002
- Hardcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 862.26
Quantity: 1 available
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Seller Inventory # Q-1579581722
- Title
- The Advertising Age Encyclopedia of Advertising (Three Volume Set)
- Author
- McDonough, John; Egolf, Karen
- Publisher
- Fitzroy Dearborn
- Publication year
- 2002
- Condition
- New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1579581722
- ISBN 13
- 9781579581725
- Item weight
- 266 ounces
- Dimensions
- 8x3x11
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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