The Advertising Age Encyclopedia of Advertising (Three Volume Set)
Language: English
Published by Fitzroy Dearborn, 2002
- Hardcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
Condition: Used - Very good
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Seller Inventory # ZEV.1579581722.VG
- Title
- The Advertising Age Encyclopedia of Advertising (Three Volume Set)
- Author
- McDonough, John; Egolf, Karen
- Publisher
- Fitzroy Dearborn
- Publication year
- 2002
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1579581722
- ISBN 13
- 9781579581725
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
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Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
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