The Advertising Agency Business: The Complete Manual for Management & Operation
Language: English
Published by McGraw Hill, 1998
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 5.36
Quantity: 2 available
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Seller Inventory # 00089688499
- Title
- The Advertising Agency Business: The Complete Manual for Management & Operation
- Author
- Hameroff, Eugene J.
- Publisher
- McGraw Hill
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 084423169X
- ISBN 13
- 9780844231693
- Edition
- 3rd Edition
- Series
- Book 8 of 81: MARKETING/SALES/ADV & PROMO
- Start an agency
- Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
- Evaluate an agency
- Structure ownership
- Manage, develop, and evaluate personnel
- Develop mutually beneficial relationships with clients and suppliers
- Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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900 Knell Rd
Montgomery, IL U.S.A. 60538
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