The Advertising Agency (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 7 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 253.21
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- Title
- The Advertising Agency (RLE Marketing)
- Author
- Albert E. Haase Floyd Y. Keeler
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138794384
- ISBN 13
- 9781138794382
- Series
- Book 7 of 28: Routledge Library Editions: Marketing
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
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Books Puddle
New York, NY, U.S.A.
AbeBooks seller since November 22, 2018
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