The Advertising Agency (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 7 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
US$ 248.42
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- Title
- The Advertising Agency (RLE Marketing)
- Author
- Haase Albert E. Keeler Floyd Y.
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138794384
- ISBN 13
- 9781138794382
- Series
- Book 7 of 28: Routledge Library Editions: Marketing
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
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Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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