The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)
Language: English
Published by Routledge 2015-12-21, 2015
Series: Book 7 of 28 - Routledge Library Editions: Marketing
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 84.65
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Add to basketSeller Inventory # 6666-IUK-9781138997653
- Title
- The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)
- Author
- Floyd Y. Keeler,Albert E. Haase
- Publisher
- Routledge 2015-12-21
- Publication year
- 2015
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 113899765X
- ISBN 13
- 9781138997653
- Series
- Book 7 of 28: Routledge Library Editions: Marketing
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
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About the Author
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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