nach der Bestellung gedruckt Neuware - Printed after ordering - This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest 'manuals' on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Bibliographic Details

Title: The Advertising Agency (RLE Marketing) : Procedure and Practice
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138794384
ISBN 13: 9781138794382
Binding: Buch
Condition: Neu
Dimensions: 240 millimeters width by 161 millimeters height by 22 millimeters depth
Weight: 646 grams

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Synopsis

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Floyd Y. Keeler, Albert E. Haase

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