The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2015
Series: Book 7 of 28 - Routledge Library Editions: Marketing
- Softcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New
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Series: Routledge Library Editions: Marketing. Num Pages: 318 pages, black & white illustrations. BIC Classification: KJS; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 17. Weight in Grams: 589. . 2015. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781138997653
- Title
- The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)
- Author
- Keeler, Floyd Y.
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 113899765X
- ISBN 13
- 9781138997653
- Series
- Book 7 of 28: Routledge Library Editions: Marketing
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
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