Goodrum ( Treasures of the Library of Congress ) and Dalrymple, Library of Congress staff member, here announce that they have set out to chart--but not necessarily to debunk--the phenomenon that for 200 years has amused, shamed and seduced us into buying products we may or may not need. Their well-organized, if simplistic, book is an encyclopedia of the print advertising image, with a skeletal timeline delineating influences, styles and techniques, later fleshed out with analyses of why the advertising industry has flourished. The availability of inexpensive paper and the advent of trademarks seem to have served as major catalysts, spawning ad agencies, with their artists and copywriters, and eventually today's corps of market-research mavens. The authors tell of the invention of Ivory soap and the disposable razor blade, the hard-sell, the sex-sell and so on. But then our guides exit much as they entered, remarking on the oddity of their subject: no one is certain of any direct cause-and-effect relation linking ads and sales; ironically, the best ads often do the worst job of selling.
Copyright 1990 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Store Description

We have a general selection of books with emphasis on History, Science and Art.

Visit Seller's Storefront

Seller's business information

Adkins Books
TN, U.S.A.

Sale & Shipping Terms

Terms of Sale

All books subject to prior sale. We accept Master Card or Visa through abecommerce secure server. Extra postage may be required for international shipments and oversize books or sets.

Shipping Terms

Orders usually ship within 2 business days. Insurence included on expensive items. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. We ship via US postal services.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 21 business days	3 to 6 business days
First item	US$ 3.99	US$ 15.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.