Very Good/Very Good Condition. Small liquid stain on the top corner of the text block, does not carry through into much of the margin. No marks on the text block. No marks of previous ownership or inscription. ; Height: 12 Inches, Length: 1.2 Inches, Weight: 4.05 Pounds, Width: 9.6 Inch; 288 pages.

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Bibliographic Details

Title

Advertising in America: The First Two Hundred Years

Publisher

Harry N Abrams Inc

Publication Date

1990

Language

English

ISBN 10

0810911876

ISBN 13

9780810911871

Binding

Hardcover

Condition

Very Good

Dust Jacket Condition

Very Good

Seller catalogs

About this title

Synopsis

Traces the history of advertising in the United States from the earliest print ads for Ivory Soap to the cryptic Calvin Klein perfume ads of today

Reviews

Goodrum ( Treasures of the Library of Congress ) and Dalrymple, Library of Congress staff member, here announce that they have set out to chart--but not necessarily to debunk--the phenomenon that for 200 years has amused, shamed and seduced us into buying products we may or may not need. Their well-organized, if simplistic, book is an encyclopedia of the print advertising image, with a skeletal timeline delineating influences, styles and techniques, later fleshed out with analyses of why the advertising industry has flourished. The availability of inexpensive paper and the advent of trademarks seem to have served as major catalysts, spawning ad agencies, with their artists and copywriters, and eventually today's corps of market-research mavens. The authors tell of the invention of Ivory soap and the disposable razor blade, the hard-sell, the sex-sell and so on. But then our guides exit much as they entered, remarking on the oddity of their subject: no one is certain of any direct cause-and-effect relation linking ads and sales; ironically, the best ads often do the worst job of selling.
Copyright 1990 Reed Business Information, Inc.

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