Advertising and British art : an introduction to a vast subject . with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.

Sparrow, Walter Shaw 1862-1940.

Published by John Lane The Bodley Head, London, 1924

About this Item

Hbk, xvii, 189 pages colour frontispiece, illustrations, plates (many colourr) 30 cm. Corners worn, some foxing to end-papers and edges o/w a very clean copy in good condition. Contents : Foreword -- Prefatory. Custom versus improvement -- Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster? -- Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects -- and finale -- Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them. [Posters - Advertising] s268 / m14772. Seller Inventory # 014772

Bibliographic Details

Title: Advertising and British art : an ...

Publisher: John Lane The Bodley Head, London

Publication Date: 1924

Binding: Hardcover

Condition: Good

Dust Jacket Condition: No Jacket