Advertising Budget: Advertiser's Guide to Budget Determination. This item is unavailable.
Language: English
Published by McGraw-Hill Publishing Co. 01/05/1989, 1989
- Softcover
- Used
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Condition: Used - Very good
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Seller Inventory # 7719-9780077071561
- Title
- Advertising Budget: Advertiser's Guide to Budget Determination
- Author
- Simon Broadbent
- Publisher
- McGraw-Hill Publishing Co. 01/05/1989
- Publication year
- 1989
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0077071565
- ISBN 13
- 9780077071561
From the Inside Flap
This practical working guide examines the whole of the budget setting process, from understanding the brand's budget to evaluation, after the advertising campaign, what has been achieved. Action points at the end of each chapter summarize the work to be done. Examples and case histories provide illumination and practical information on real life solutions.
For advertisers, whose money is at risk, and for those in advertising agencies who participate in the budgeting process, this book will help to reduce uncertainty and provide guidance towards a disciplined procedure for determining the advertising budget.
For marketing and brand managers, directors, other senior executives and financial personnel; for advertising agency account handlers, planners and others, it is an essential contribution to the planning of more effective advertising.
"About the title" may belong to another edition of this title.