Advertising & the Business of Brands

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through “ You and Your Career.” Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.

Bruce Bendiner is a legendary Chicago-based creative executive, author, and educator whose influence spans advertising, music, culture, and higher education. Widely regarded as one of the most original creative minds in American advertising, Bendinger has spent decades shaping how brands communicate―with wit, intelligence, and enduring impact. Studs Terkel famously called him “the wunderkind.”

He is the author and co-author of numerous acclaimed books on advertising and marketing, many of which are used in universities across North America as foundational texts for students of creativity, strategy, and communications. His work blends practical insight with cultural observation, making his writing as relevant in the classroom as it is in the boardroom.

Over the course of his career, Bendinger has served as creative director for a President of the United States, helped Apple Computer develop strategic systems for creative thinking, and produced iconic work for brands including Popeyes―collaborating with musical legends such as Dr. John, the Neville Brothers, Fats Domino, and Jerry Lee Lewis. 

Whether writing about advertising, culture, or life itself, Bruce Bendinger brings a rare combination of experience, humor, and originality that continues to resonate with readers, students, and professionals around the world.