Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Avery, Jim; Bendinger, Bruce H.
Language: English
Published by Copy Workshop, 2000
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 71.80
Quantity: 1 available
Add to basketItem description from seller
In shrink wrap. Looks like an interesting title.
Seller Inventory # Q-188722906x
- Title
- Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
- Author
- Avery, Jim; Bendinger, Bruce H.
- Publisher
- Copy Workshop
- Publication year
- 2000
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 188722906X
- ISBN 13
- 9781887229067
- Edition
- 3rd Edition
- Item weight
- 17 ounces
- Dimensions
- 108x12x148
This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"Synopsis" may belong to another edition of this title.
BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
CA, U.S.A.
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