Title: Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Publisher: Copy Workshop
Publication Date: 1993
Language: English
ISBN 10: 0962141550
ISBN 13: 9780962141553
Binding: Paperback
Condition: Acceptable
Book Type: book

About this title

Synopsis

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

"About this title" may belong to another edition of this title.

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