Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Avery, Jim; Bendinger, Bruce H.
Language: English
Published by Copy Workshop, 2000
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Condition: Used - Very good
US$ 5.72
Quantity: 1 available
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Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # GWV.188722906X.VG
- Title
- Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
- Author
- Avery, Jim; Bendinger, Bruce H.
- Publisher
- Copy Workshop
- Publication year
- 2000
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 188722906X
- ISBN 13
- 9781887229067
- Edition
- 3rd Edition
This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"Synopsis" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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Greenworldbooks
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