Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Avery, Jim,Bendinger, Bruce H.
Language: English
Published by Copy Workshop, 2000
- Softcover
- Used
Seller: HPB-Emerald, Dallas, TX, U.S.A.HPB-Emerald
AbeBooks seller since September 15, 2017
Condition: Used - Very good
US$ 5.99
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- Title
- Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
- Author
- Avery, Jim,Bendinger, Bruce H.
- Publisher
- Copy Workshop
- Publication year
- 2000
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 188722906X
- ISBN 13
- 9781887229067
- Edition
- 3rd Edition
This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"Synopsis" may belong to another edition of this title.
HPB-Emerald
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
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Half Price Books, Records, Magazines, Inc.
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