Advertising Campaign Planning: Developing an.
Language: English
Published by Copy Workshop, 1993
- Softcover
- New

Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 32.55
Quantity: 1 available
Add to basketSeller Inventory # 26357642267
- Title
- Advertising Campaign Planning: Developing an.
- Author
- Jim Avery
- Publisher
- Copy Workshop
- Publication year
- 1993
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0962141550
- ISBN 13
- 9780962141553
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"Synopsis" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
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