The text appears very clean, but may contain some minor marking that we missed, The Cover Looks Very Nice! Binding is in good sturdy condition. Has college bookstore stickers otherwise the text appears like New. 404 pages. Multiple copies available this title. Quantity Available: 6. ISBN: 0324271905. ISBN/EAN: 9780324271904. Pictures of this item not already displayed here available upon request. Inventory No: 1560739166.

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Bibliographic Details

Title: Advertising Campaign Strategy - A Guide to Marketing Communication Plans 3rd Edition
Publisher: South-Western Publishing, Cincinnati, OH
Publication Date: 2003
Language: English
ISBN 10: 0324271905
ISBN 13: 9780324271904
Binding: Hardcover
Edition: 3rd Edition.
Condition: As New

About this title

Synopsis

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

About the Author

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

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