Advertising Campaign Strategy : A Guide to Marketing Communication Plans
Parente, Donald
ISBN 10: 0324322712 ISBN 13: 9780324322712
Published by Cengage South-Western, 2005
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4382247-6
Synopsis:
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
About the Author: Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
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Bibliographic Details
Title: Advertising Campaign Strategy : A Guide to ...
Publisher: Cengage South-Western
Publication Date: 2005
Binding: Soft cover
Condition: Very Good
Edition: 4th Edition.