Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Parente, Donald; Strausbaugh-Hutchinson, Kirsten
Language: English
Published by Cengage Learning, 2014
- Softcover
- Used
Seller: Campus Bookstore, Denton, TX, U.S.A.Campus Bookstore
AbeBooks seller since August 2, 2006
Condition: Used - Fair
US$ 4.00
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Minor damage to parts of text, may include water or spine damage. Overall, still a fine copy for classroom use! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.
Seller Inventory # UNT-LIEB-061-039835
- Title
- Advertising Campaign Strategy: A Guide to Marketing Communication Plans
- Author
- Parente, Donald; Strausbaugh-Hutchinson, Kirsten
- Publisher
- Cengage Learning
- Publication year
- 2014
- Condition
- Acceptable
- Binding
- paperback
- Language
- English
- ISBN 10
- 1133434800
- ISBN 13
- 9781133434801
- Edition
- 5th or later Edition
"Synopsis" may belong to another edition of this title.
About the Author
Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.
"About the title" may belong to another edition of this title.
Campus Bookstore
Denton, TX, U.S.A.
AbeBooks seller since August 2, 2006
Shipping rates within U.S.A.
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CBSTX Enterprises, Inc
CBSTX, Inc, 1314 W Hickory St
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