Brand New still in plastic wrapper 404 pages. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324271905. ISBN/EAN: 9780324271904. Pictures of this item not already displayed here available upon request. Inventory No: 1560739165.

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Bibliographic Details

Title

Advertising Campaign Strategy - A Guide to Marketing Communication Plans 3rd Edition

Publisher

South-Western Publishing, Cincinnati, OH

Publication Date

2003

Language

English

ISBN 10

0324271905

ISBN 13

9780324271904

Binding

Hardcover

Edition

3rd Edition.

Condition

New

Seller catalogs

Business, Finance & Marketing

About this title

Synopsis

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

About the Author

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

"About this title" may belong to another edition of this title.

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