Advertising Campaigns Workbook, Second Edition
David Koranda
ISBN 10: 1733934448 ISBN 13: 9781733934442
Published by Melvin & Leigh, Publishers, 2021
Used
Soft cover
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00082901356
Synopsis:
The Advertising Campaigns Workbook is designed to serve as an alternative (or a companion) to traditional campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information presented in a concise manner. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion.
The new Second Edition has been thoroughly revised and updated and includes the latest information on the AAF’s National Student Advertising Competition (NSAC). There is also a lot of new information on B2B advertising, virtual teams and pitches, and new and updated tasks added throughout the book.
The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.
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Bibliographic Details
Title: Advertising Campaigns Workbook, Second ...
Publisher: Melvin & Leigh, Publishers
Publication Date: 2021
Binding: Soft cover
Condition: Good
Edition: 2nd Edition
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ADVERTISING CAMPAIGNS WORKBOOK
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934448
ISBN 13: 9781733934442
Used
paperback
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ADVERTISING CAMPAIGNS WORKBOOK
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934448
ISBN 13: 9781733934442
Used
Softcover
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ADVERTISING CAMPAIGNS WORKBOOK
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934448
ISBN 13: 9781733934442
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ADVERTISING CAMPAIGNS WORKBOOK
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934448
ISBN 13: 9781733934442
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