Advertising Campaigns Workbook, Second Edition

The Advertising Campaigns Workbook is designed to serve as an alternative (or a companion) to traditional campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information presented in a concise manner. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion.

The new Second Edition has been thoroughly revised and updated and includes the latest information on the AAF’s National Student Advertising Competition (NSAC). There is also a lot of new information on B2B advertising, virtual teams and pitches, and new and updated tasks added throughout the book.

The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.