Advertising to Children on TV: Content, Impact, and Regulation
Language: English
Published by Routledge, 2004
- Hardcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 140.45
Quantity: 1 available
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Seller Inventory # Q-0805844880
- Title
- Advertising to Children on TV: Content, Impact, and Regulation
- Author
- Gunter, Barrie; Oates, Caroline; Blades, Mark
- Publisher
- Routledge
- Publication year
- 2004
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805844880
- ISBN 13
- 9780805844887
- Item weight
- 16 ounces
- Dimensions
- 9x6x0
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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