Advertising to Children on TV: Content, Impact, and Regulation
Language: English
Published by Routledge, 2004
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 345.19
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Add to basketItem description from seller
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop. Num Pages: 224 pages. BIC Classification: JFD; JFSP1. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 498. . 2004. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780805844887
- Title
- Advertising to Children on TV: Content, Impact, and Regulation
- Author
- Gunter, Barrie
- Publisher
- Routledge
- Publication year
- 2004
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805844880
- ISBN 13
- 9780805844887
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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