Advertising to Children on TV: Content, Impact, and Regulation
Language: English
Published by Routledge (edition 1), 2004
- Hardcover
- Used

Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
US$ 13.58
Quantity: 1 available
Add to basketItem description from seller
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0805844880-11-1
- Title
- Advertising to Children on TV: Content, Impact, and Regulation
- Author
- Gunter, Barrie; Oates, Caroline; Blades, Mark
- Publisher
- Routledge (edition 1)
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805844880
- ISBN 13
- 9780805844887
- Edition
- 1.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
Shipping rates within U.S.A.
| Item | 3 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 3.99 |
Payment methods
Store description
BooksRun helps save money on books. Founded in 2014, we are an independent online bookseller with thousands of happy customers and top ratings. With millions of titles in stock, from fiction to textbooks, we have the best book selection and prices 90% below the list price. We ship all orders the same day or the next business day. Expedited shipping arrives in 2 - 5 business days. Returns are accepted within 30 days of delivery. We are committed to providing each customer with the highest standard of customer service. Please carefully check the book’s description and condition before ordering. If you have any questions or issues, please contact us first. Thank you for choosing BooksRun!…
Specialty
Сollege textbooks and trade booksSeller's business information
AZ Texts LLC
228 Park Ave S Suite 38827
New York, NY U.S.A. 10003
Terms of sale
30 days hassle-free returns guaranteed!