Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: The Advertising Concept Book: Think Now, Design Later
Publisher: Thames & Hudson Ltd
Publication Date: 2016
Language: English
ISBN 10: 050051898X
ISBN 13: 9780500518984
Binding: Hardcover
Condition: New

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Libro usado en buenas condiciones, por su antiguedad podria contener se�ales normales de uso

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An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

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