Advertising Concept Book : Think Now, Design Later
Language: English
Published by Thames & Hudson, 2019
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 7.27
Quantity: 1 available
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- Title
- Advertising Concept Book : Think Now, Design Later
- Author
- Barry, Pete
- Publisher
- Thames & Hudson
- Publication year
- 2019
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0500290318
- ISBN 13
- 9780500290316
- Edition
- 2nd Edition.
- Item weight
- 2.315 pounds
- Dimensions
- N/A
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
This edition includes a substantially revised and expanded chapter on interactive advertising.
Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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