This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to � push� an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years� worth of international, award-winning ad campaigns � in the form of over 500 � roughs� specially sketched by the author � also reinforce the book� s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

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Bibliographic Details

Title: The Advertising Concept Book: Think Now, Design Later
Publisher: THAMES HUDSON
Publication Date: 2016
Language: English
ISBN 10: 050051898X
ISBN 13: 9780500518984
Binding: Hardcover
Condition: New

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Synopsis

Libro usado en buenas condiciones, por su antiguedad podria contener se�ales normales de uso

From the Publisher

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

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