Title: Advertising and Consumer Citizenship: Gender, Images and Rights (Transformations)
Publisher: Routledge
Publication Date: 2001
Language: English
ISBN 10: 0415223245
ISBN 13: 9780415223249
Binding: Soft cover
Condition: New

About this title

Synopsis

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

About the Author

Anne M. Cronin

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