Title: The Advertising Controversy: Evidence on the Economic Effects of Advertising
Publisher: Praeger
Publication Date: 1981
Language: English
ISBN 10: 086569057X
ISBN 13: 9780865690578
Binding: Hardcover
Condition: Very Good
Book Type: book

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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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bion /f Mark /i S.

ris /f Paul /i W.

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