226 pages. Ex-library marks, light wear, discoloring; sticker residue on the cover; a solid binding. No jacket. Quantity Available: 1. Category: Reference; ISBN: 086569057x. ISBN/EAN: 9780865690578. Inventory No: 234806.

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Bibliographic Details

Title

The Advertising Controversy: Evidence on the Economic Effects of Advertising

Publisher

Auburn House

Publication Date

1981

Language

English

ISBN 10

086569057X

ISBN 13

9780865690578

Binding

Hardcover

Condition

Good

Dust Jacket Condition

No Dust Jacket

Seller catalogs

Reference

About this title

Synopsis

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

About the Author

bion /f Mark /i S.

ris /f Paul /i W.

"About this title" may belong to another edition of this title.

Store Description

We sell a large variety of books including rare, antique, vintage paperbacks, as well as modern books. We have been in the book business for 20+ years. We have tens of thousands of books.

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Seller's business information

Easy Chair Books
1308 South, Lexington, MO, 64067, U.S.A.

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Terms of Sale

We accept Credit Cards & paypal. We
can
ship internationally but many of our books will not fit in the flat rate
envelopes
and must be shipped at a higher rate.
Easy Chair Books LLC; Po Box 554; Lexington MO 64067. USA.

Scott Harris

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