Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls
Language: English
Published by Literary Licensing, LLC, 2013
- Softcover
- Used

Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: Used - As new
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Add to basketItem description from seller
Seller Inventory # 20093533
- Title
- Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls
- Author
- Geller, Max A.
- Publisher
- Literary Licensing, LLC
- Publication year
- 2013
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1258792885
- ISBN 13
- 9781258792886
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.
First published in 1952.
"Synopsis" may belong to another edition of this title.
GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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