Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls (Paperback or Softback)
Language: English
Published by Literary Licensing, LLC 8/24/2013, 2013
- Softcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
US$ 41.09
Quantity: 5 available
Add to basketItem description from seller
Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls.
Seller Inventory # BBS-9781258792886
- Title
- Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls (Paperback or Softback)
- Author
- Geller, Max A.
- Publisher
- Literary Licensing, LLC 8/24/2013
- Publication year
- 2013
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 1258792885
- ISBN 13
- 9781258792886
- Item weight
- 1.03 pounds
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.
First published in 1952.
"Synopsis" may belong to another edition of this title.
BargainBookStores
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