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Bibliographic Details

Title: Advertising is Dead: Long Live Advertising!
Publisher: Thames and Hudson Ltd
Publication Date: 2008
Language: English
ISBN 10: 0500286876
ISBN 13: 9780500286876
Binding: Soft cover
Condition: Very Good
Weight: 1250 grams

About this title

Synopsis

Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.

About the Author

Tom Himpe is a European strategic planner on key brands. Will Collin is founding partner of the award-winning UK agency Naked Communications.

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Revival Books Ltd
Unit 11 Hugh Business Park, Bacup Road, Waterfoot, Rossendale, BB4 7BT, United Kingdom

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WeBuyBooks
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