Advertising Effectiveness Of Straight Versus Dramatic Ads
Pousali Banerjee (u. a.)
ISBN 10: 3659933228 ISBN 13: 9783659933226
Published by LAP LAMBERT Academic Publishing, 2016
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Advertising Effectiveness Of Straight Versus Dramatic Ads | Pousali Banerjee (u. a.) | Taschenbuch | 76 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659933226 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 103470553
Synopsis:
Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.
About the Author: M.sc in Applied Psychology from Rajabazar Science College(INDIA). I like challenging responsibilities where I would get the opportunity to explore my knowledge & skills while being resourceful, innovative & flexible.
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Bibliographic Details
Title: Advertising Effectiveness Of Straight Versus...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2016
Binding: Taschenbuch
Condition: Neu