INGLESE Brossura con coperta editoriale lucida flessibile, banali le abrasioni alle estremit�, segno di piegatura lunga al canaletto del dorso in prima, usato che mostra buonissime condizioni. Ottimo lo stato di conservazione interna, pagine bianche, cerniera perfettamente salda. Edizione inglese. N. pag. 140.

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Bibliographic Details

Title

Advertising Ethics Basic Ethics in Action

Publisher

Pearson Prentice Hall, New Jersey

Publication Date

2005

Language

English

ISBN 10

0130941212

ISBN 13

9780130941213

Binding

Soft cover

Condition

OTTIMO USATO

Weight

0.26 grams

Seller catalogs

FILOSOFIA

About this title

Synopsis

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

About the Author

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

"About this title" may belong to another edition of this title.

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Biblioteca di Babele � una libreria specializzata nella vendita di libri di pregio. Proponiamo un catalogo di circa 320.000 titoli di facile consultazione, preciso e sempre aggiornato, dove trovano spazio gli argomenti pi� disparati, testi antichi e moderni, libri d'arte, attualit�, storia,letteratura etc.etc. Biblioteca di Babele is a bookstore specialised in the sale of quality books We propose a catalog of over 320.000 titles for easy reference ,accurate and up to date,were find space topics disparate, ancient and modern art books ,actuality,history,literature and so on. Biblioteca di Babele est une librairie sp�cialis�e dans la vente de livres de qualit� nous vous proposons un catalogue plus de 300.000 titres de facile consultation ,precis et mis � jour,o� sujets plus disparates ,textes anciens et modernes, livres d'art ,actualit�,histoire, litt�rature ont leur espace Biblioteca di Babele es una libreria especializada en la vendida de libros de valor. Proponemos un catalogo de mas de 300.000 titolos de facil consultacion, preciso y siempre actualizado, donde se encuentran los mas diversos temas, textos antiguos y modernos, libros de arte, eventos de la actualidad, literatura, etc.etc.

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controcorrente group s.r.l.
loc. colonia elisabetta lotto n 30, Tarquinia, VT, 01016, Italy

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Pagamento tramite PAYPAL(Italia ed Internazionale) /BONIFICO (Italia ed Internazionale ) E CONTRASSEGNO(solo per Italia). Informazioni (in orari d'ufficio dal lun. al ven.): +390766848763.

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