Zustand: Sehr gut | Sprache: Englisch | Produktart: B�cher | This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.

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Bibliographic Details

Title

Advertising Explained

Publisher

ROUTLEDGE

Publication Date

2013

Language

English

ISBN 10

0415817765

ISBN 13

9780415817769

Binding

Hardcover

Condition

Sehr gut

Seller catalogs

B�cher

About this title

Synopsis

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

About the Author

Dennis Caton

"About this title" may belong to another edition of this title.

Store Description

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