Advertising Handbook

Edited By Roger BARTON

Published by Prentice-Hall Inc, U.S.A, 1967

About this Item

Contents include some of the following Headings "Is Your Product Right. How Much Should You Spend on Advertising. How To Lay Out The Advertisement and Choose The Type. How To Use Radio and Television as Advertising Media. How To Use Outdoor and Transportation Advertising.How The Advertising Department Is Organized and What It Does. How To Coordinate Advertising and Selling etc etc. No Dust Jacket Green cloth hardback with gilt lettering on spine. some marks on the covers, previous owners details written on front right hand endpaper. Webbing exposed on Preface page, page edges marked, otherwise clean tight copy in good/acceptable condition, 1015pp Sixth printing by Prentice-Hall.1967 Heavy item therefore ONLY available for sale in the U K Book#103839.

Seller Inventory # 103839

Bibliographic Details

• Title: Advertising Handbook
• Publisher: Prentice-Hall Inc, U.S.A
• Publication Date: 1967
• Language: English
• Binding: Hardback
• Edition: Sixth Printing
• Condition: Good/Acceptabe
• Dust Jacket Condition: No Jacket