Advertising and IMC : Principles and Practice, 9th edition

Moriarty, Sandra; Mitchell, Nancy; Wells, William D.

ISBN 10: 0132539128 / ISBN 13: 9780132539128

Published by Prentice Hall, 2011

About this Item

**INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service.

Seller Inventory # ABE-10787133038

Bibliographic Details

• Title: Advertising and IMC : Principles and Practice, 9th edition
• Publisher: Prentice Hall
• Publication Date: 2011
• Language: English
• ISBN 10: 0132539128
• ISBN 13: 9780132539128
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: New
• Dust Jacket Condition: New

About this title

Synopsis

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About the Authors

Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.

Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

Nancy Mitchell is associate professor of history at North Carolina State University.