Advertising and IMC: Principles and Practice (Chinease Edition)
- Softcover
- Used

Softcover
Condition: Used - Good
US$ 6.44
Free Shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Ninth ] Publisher: Pearson Pub Date: 1/1/2010 Binding: Paperback Pages: 545 Ninth edition.
Seller Inventory # 4124426
- Title
- Advertising and IMC: Principles and Practice (Chinease Edition)
- Author
- Sandray Moriarty, Nancy Mitchell, William Wells
- Condition
- Good
- Binding
- Soft cover
- ISBN 10
- 730017180X
- ISBN 13
- 9787300171807
《工商管理经典教材·市场营销系列·广告学:原理与实务(英文版·第9版)(全新版)》以广告的有效性为主线,创新性地建立了广告效果的多面模型,对有效广告的作用机制进行了全新阐释。继承了经典的广告策划思想,即将广告策划大致分为媒介战略与内容战略两大部分,同时考虑到整合营销传播理论对于经典广告策划思想的深刻影响以及新媒体对广告实践活动所产生的巨大冲击。
"Synopsis" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 3 to 10 business days | 1 to 5 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 9.98 |
Payment methods
Specialty
College TextbooksSeller's business information
BookHolders
2137 Hallmark dr
gambrills, MD U.S.A. 21054
Terms of sale
Returns: 30 day returns.
Shipping terms
Orders usually ship within 2 business days.