Advertising and Integrated Brand Promotion: Fifth Edition

Thomas C. O'Guinn, Chris T. Allen & Richard J. Semenik

ISBN 10: 0324569408 / ISBN 13: 9780324569407

Published by South-Western Cengage, USA, 2009

About this Item

No jacket. Moderate edge wear on covers. Otherwise in very good condition.

Seller Inventory # 006128

Bibliographic Details

• Title: Advertising and Integrated Brand Promotion: Fifth Edition
• Publisher: South-Western Cengage, USA
• Publication Date: 2009
• Language: English
• ISBN 10: 0324569408
• ISBN 13: 9780324569407
• Binding: Hardcover
• Condition: Good
• Seller catalogs:
  • TEXTBOOKS
  • BUSINESS
  • EDUCATION

About this title

Synopsis

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.