Advertising on the Internet, 2nd Edition
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Language: English
Published by Wiley, 1999
- Softcover
- Used
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- Title
- Advertising on the Internet, 2nd Edition
- Author
- Zeff, Robbin
- Publisher
- Wiley
- Publication year
- 1999
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471344044
- ISBN 13
- 9780471344049
- Edition
- 2nd Edition
How today's most successful online advertisers and marketers maximize their online presence, and how you can too
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources
"Synopsis" may belong to another edition of this title.
About the Author
Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
"About the title" may belong to another edition of this title.
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