Advertising on the Internet
Language: English
Published by John Wiley and Sons Ltd, 2009
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
US$ 7.99
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Add to basketItem description from seller
This text aims to offer complete coverage of new technologies and issues involved in online advertising. Internet advertising continues to grow in popularity and effectiveness, and more sites and advertisers are experimenting with it. There is a companion website.
Seller Inventory # CIN0471344044G
- Title
- Advertising on the Internet
- Author
- Robbin Zeff
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0471344044
- ISBN 13
- 9780471344049
- Edition
- 2nd Edition
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources
"Synopsis" may belong to another edition of this title.
About the Author
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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