Advertising the Introduction - Haidai. advertising Book Series(Chinese Edition)(Old-Used)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-09-01 Pages: 328 Publisher: Shandong University Press title: Introduction to Advertising - Haidai advertising Book Series List Price: 36.00 yuan: Fugen Qing. Yang Ming ed Publisher: Shandong University Publishing Date :2004-9-1ISBN: 9787560728698 Words: 489.000 yards: 328 Edition: 1 Binding: Paperback: Weight: Editor's Choice \ t \ t \ t \ t \ t Abstract \ t \ t \ t \ t Contents Introduction Section I \ t ad defined in section II \ t ad features the third quarter \ t ad classification the fourth quarter \ t advertising principles advertising brief history of Section 1 \ t origins and ancient advertising advertising section II. \ t Modern Advertising Section III \ t the Modern Advertising Section IV \ t the status quo of China's advertising industry Section V \ t the current situation of the world advertising industry advertising theory section I \ t the emergence and development of the theory of modern advertising Section 2 \ t theory of modern advertising section III \ t Advertising market research object Chapter Section I \ t Market research purpose and meaning of section II \ t market research content Section III \ t market survey method in section IV \ t steps and methods of market research Chapter advertising psychological first section \ t consumer psychology and the psychological process of Section II \ t ad's feeling and perception of the third quarter the \ t advertising and pay attention to the fourth quarter \ t ad memory and Lenovo Chapter advertising objectives and advertising program first section \ t corporate strategy and advertising goals Overview Section II \ t determine advertising goals Section III \ t develop advertising plans Section I Section IV \ t section V of the advertising budget \ t advertising organization and implementation of measures under Chapter VII of advertising planning \ the significance t advertising planning and program Section II \ t advertising planning section III of the core content \ t ad planning art Chapter VIII of the advertising creative nature of Section II of Section I \ t advertising creative \ t advertising creative processes Section III \ t performance of advertising creative strategy the fourth quarter \ t advertising creative basic requirements of Chapter IX advertising performance section of the general concept of \ t ad performance section II \ common themes and techniques of the third quarter t ad performance \ t different commodities advertising performance in section IV \ t the advertising style structure with advertising language in section V \ t Advertising Design Art first ten chapters of the advertising medium Section 1 \ t advertising medium for the basic functions and features of Section II \ t develop advertising media plan in section III \ t advertising media evaluation content and method in section IV \ t advertising media strategy tenth chapter \ t advertising regulations and advertising management Section I \ t Advertising Regulations Section II \ t Ad Management Overview Section III \ t the advertising industry's self-regulation the fourth quarter \ t advertising company's operation and management of the main references Postscript Author Abstracts preamble \ t \ t \ t \ tFour Satisfaction guaranteed,or money back.…