Advertising Management
Language: English
Published by Lebanon, Indiana, U.S.A.: Prenti, 1992
- Hardcover
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Hardcover
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- Title
- Advertising Management
- Author
- Aaker, David A.;Batra, Rajeev;Myers, John G.
- Publisher
- Lebanon, Indiana, U.S.A.: Prenti
- Publication year
- 1992
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0130141011
- ISBN 13
- 9780130141019
- Edition
- 4th Edition
Spanning advertising management, communication, production and *, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"Synopsis" may belong to another edition of this title.
From the Publisher
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"About the title" may belong to another edition of this title.
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