Advertising Management
Language: English
Published by Atlantic Publishers and Distributors, 2004
- Softcover
- New

Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Softcover
Condition: New
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pp. 440.
Seller Inventory # 26433822
- Title
- Advertising Management
- Author
- Arun Kumar C.L. Tyagi
- Publisher
- Atlantic Publishers and Distributors
- Publication year
- 2004
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8126903732
- ISBN 13
- 9788126903733
1. Introduction; 2. Advertising Management; 3. Classification of Advertising; 4. Consumer Communication and Persuasion; 5. Marketing Communications Processes; 6. Media Strategy in Advertisement; 7. Advertising Agencies; 8. Social and Economic Aspects of Advertising; 9. Advertising Budget; 10. The Advertising Process; 11. Advertising Scheduling; 12. Advertising Campaigns; 13. Organisation of Advertising; 14. Measuring Advertising Effectiveness; 15. Legal Framework of Advertising; 16. Industrial Advertising; 17. Advertising Ethics; 18. Advertising in India; 19. Rural Marketing and Advertising in India; 20. Future of Advertising; Selected Bibliography
"Synopsis" may belong to another edition of this title.
Books Puddle
New York, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
Shipping rates within U.S.A.
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