Advertising Media Planning: A Brand Management Approach
Language: English
Published by Routledge, 2011
- Softcover
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- Title
- Advertising Media Planning: A Brand Management Approach
- Author
- Kelly, Larry D.,Bartel Sheehan, Kim,Jugenheimer, Donald W.
- Publisher
- Routledge
- Publication year
- 2011
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0765626365
- ISBN 13
- 9780765626363
- Edition
- 3rd Edition
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
"Synopsis" may belong to another edition of this title.
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